TY  - BOOK
AU  - S. C. Jain
AU  - S. C. Jain
TI  - Marketing Planning Strategy
SN  - 0538826487
U1  - 658.802/J1992m/1993 
PY  - 1993///
CY  - Ohio
PB  - South - Western
KW  - Marketing
N1  - Includes Index
ER  -