TY  - BOOK
AU  - McDaniel, Carl  
AU  -  Carl Mcdaniel/ Roger Gates/ Shiva Nandan
TI  - Contemporary Marketing Research/ 
SN  - 0314061223
U1  - 658.83/ D221c/ 1996 
PY  - 1996///
CY  - New York
PB  - West Publishing Company
KW  - Marketing
N1  - Includes Index; BBA, MBA
ER  -