McDaniel, Carl   <br/>
Contemporary Marketing Research/  
Carl Mcdaniel/ Roger Gates/ Shiva Nandan 
 - 3rd 
 - New York  West Publishing Company  c1996 
 - [xxxii],783p.:  Table, Graph ; 25cm.    
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0314061223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/> 
<br/><br/><label>Dewey Class. No.: </label>658.83/ D221c/ 1996