TY  - BOOK
AU  - P . Kottler
AU  - P . Kottler
TI  - Marketing Management
SN  - 0132435284
U1  - 658.8/ K8487m/ 1997 
PY  - 1997///
CY  - New Jersey
PB  - Prentic Hall
KW  - Marketing
N1  - Bibliography and Index
ER  -