P . Kottler <br/>
Marketing Management: 
P . Kottler 
 - 9th 
 - New Jersey  Prentic Hall  c1997 
 - [xxvii], 508p .:  ill , Table ; 28cm. 
<br/><br/> Bibliography and Index . 
<br/><br/><label>ISBN: </label>0132435284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K8487m/ 1997