D. A . Aaker <br/>
Strategic Marketing Management 
D. A . Aaker 
 - 5th 
 - New York  John wiley   c1998 
 - [xix] ,330p . :  ill, 23cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0471177431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ Aa41s/ 1998