Czinkota,Michael R. International marketing Michael R.czinkota/Ilkka A. Ronkainer - 5th - Washington Dryden c1997 - [xxix],860p.: Tabile,Mape ; 25cm. Includes index ISBN: 0030244013 Subjects--Topical Terms: MarketingMarketing Dewey Class. No.: 658.848/C998i/1997