TY  - BOOK
AU  -  Cateora,Philip R.
AU  -  P . R. Cateora
TI  - International marketing
SN  - 0-256-13950-4
U1  - 658.848/CAI 
PY  - 1996///
CY  - London
PB  - Irwin
KW  - Marketing
N1  - Includes Index
ER  -