TY  - BOOK
AU  - Lamb. Charles W.
AU  - Charles W. Lamb, Joseph F. Hair and Carl McDaniel
TI  - Principles of Marketing 
SN  - 0538813687
U1  - 658.8/ L165p/ 1992 
PY  - 1992///
CY  - Ohio
PB  - South Western
KW  - Marketing
ER  -