Lamb. Charles W. <br/>
Principles of Marketing  
Charles W. Lamb, Joseph F. Hair and Carl McDaniel 
 - Ohio  South Western  c1992 
 - [xxxv], 757p. :  Graph; 25cm. 
<br/><br/><label>ISBN: </label>0538813687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/ L165p/ 1992