TY  - BOOK
AU  - Jack B.Haskins 
AU  - Jack B.Haskins 
TI  - Successful Advertising Research Methods 
SN  - 0-8442-3189-4
U1  - 659.1072/HAS 
PY  - 1992///
CY  - U.S.A
PB  - NTC
KW  - Marketing
N1  - Includes Index
ER  -