TY  - BOOK
AU  - W.O.Beardeh
AU  - W.O.Beardeh
TI  - Hand Book of Marketing Scales 
SN  - 0-8039-5155-8
U1  - 658.8 
PY  - 1993///
CY  - London
PB  - Sage
KW  - Marketing
ER  -