TY  - BOOK
AU  - R.Batra 
AU  - R.Batra 
TI  - Advertising Management 
SN  - 0-13-305715-1
U1  - 659.1/BAA 
PY  - 1995///
CY  - New Jersey
PB  - Prentic Hall
KW  - Management
N1  - Includes Index
ER  -