R.Batra  <br/>
Advertising Management  
R.Batra  
 - 5th 
 - New Jersey  Prentic Hall  1995 
 - [xiii] , 754p . :  ill , Graph , table ; 24cm . 
<br/><br/> Includes Index . 
<br/><br/><label>ISBN: </label>0-13-305715-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1/BAA