TY  - BOOK
AU  - Wilkie, William L.
AU  - William L. Wilkie 
TI  - Consumer Behavior 
SN  - 0471613525
U1  - 658.8342/ W653c/ 1990 
PY  - 1990///
CY  - New York
PB  - John wiley 
KW  - Marketing
N1  - Includes Index
ER  -