Wilkie, William L. <br/>
Consumer Behavior  
William L. Wilkie  
 - 2nd 
 - New York  John wiley   c1990 
 - xxviii, 699p . :  ill. Table, Graph ; 23cm. 
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>0471613525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8342/ W653c/ 1990