TY  - BOOK
AU  - W.J. Keegan
AU  - W.J. Keegan
TI  - Principles of Global Marketing
SN  - 0-13-722299-8
U1  - 658.848 
PY  - 1997///
CY  - New Jersey
PB  - Prentic Hall
KW  - Marketing
N1  - Includes Index
ER  -