W.J. Keegan <br/>
Principles of Global Marketing 
W.J. Keegan 
 - New Jersey  Prentic Hall  1997 
 - [xx], 421p . :  ill, Table, Graph, Maps ; 26cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0-13-722299-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEM