TY  - BOOK
AU  - Joel J. Device
AU  - Joel J. Device
TI  - Advertising Research : Theory & Practice
SN  - 0-13-221813-5
U1  - 659.1072/DAA 
PY  - 1997///
CY  - U S A
PB  - Prentic Hall
KW  - Marketing
N1  - Includes Index
ER  -