Joel J. Device <br/>
Advertising Research : Theory & Practice 
Joel J. Device 
 - U S A  Prentic Hall  1997 
 - 695p . :  ill , Table ; 24 cm. 
<br/><br/> Includes Index . 
<br/><br/><label>ISBN: </label>0-13-221813-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1072/DAA