P.T. Alreek & R. B. Settle <br/>
The Survey Resource Hand Book 
P.T. Alreek & R. B. Settle 
 - 2nd 
 - London  Irwin  1995 
 - 2640 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing