Gould, James S.  <br/>
Marketing Anthology 
James S. Gould 
 - New York  West Publishing Company  c1979 
 - [xv], 326p . :  ill. ; 25cm . 
<br/><br/><label>ISBN: </label>0829902554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.108/ G73m/ 1979