TY - BOOK AU - Kotler, Philip AU - Gary Armstrong and Prafulla Y. Agnihotri and Ehsan Ul Haque TI - Principles of Marketing: a south Asian perspective/ : Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri and Ehsan Ul Haque SN - 9788131731017 U1 - 658.8/ K8487p/ 2011 22 PY - 2011/// CY - New Delhi PB - Pearson KW - N1 - Includes Index ER -