TY  - BOOK
AU  - Rajagopal 
AU  - Rajagopal 
TI  - Marketing Management:Text & Cases
SN  - 8125907734
U1  - 658.8/ R1372m/ 2004 
PY  - 2004///
CY  - New Delhi
PB  - Vikas
KW  - Marketing
N1  - Includes Index
ER  -