TY  - BOOK
AU  - Perreault, William D.
AU  -  McCarthy,  E.Jeromei
TI  - Basic Marketing : A Global - Managerial Approach
SN  - 0072525231
U1  - 658.8/ P426b/ 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill 
KW  - Marketing
ER  -