Perreault, William D. <br/>
Basic Marketing : A Global - Managerial Approach / 
Wiliam D. Perreault , E.Jeromei McCarthy 
 - 15th ed. 
 - Boston  McGraw Hill   c2005. 
 - xli, 793 p . :  ill. ;   28 cm.  
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ P426b/ 2005