TY  - BOOK
AU  - Harper W. Boyed , Jr. Ralph Westball & Standly F. Stach
AU  - Harper W. Boyed , Jr. Ralph Westball & Standly F. Stach
TI  - Marketing Research Text and Cases
SN  - 81-85386-16-1
U1  - 658.8007/BOM 
PY  - 2004///
CY  - U S A 
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes Index
ER  -