Harper W. Boyed , Jr. Ralph Westball & Standly F. Stach <br/>
Marketing Research Text and Cases 
Harper W. Boyed , Jr. Ralph Westball & Standly F. Stach 
 - 7th 
 - U S A   Richard D. Irwin  2004 
 - [xv],816p.:  Tabile,Graph;24cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>81-85386-16-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8007/BOM