Johansson, Johny K. <br/>
Global Marketing : Foreign Entry, Local Marketing, and Global Management / 
Johny K. Johansson 
 - 4th edn. 
 - Boston :  McGraw Hill  c2006. 
 - xvii, 647 p. :  27.5 cm. ; 
<br/><br/><label>ISBN: </label>007-124454-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.848 / JOG