Luck, David J. <br/>
Marketing Research / 
David J. Luck,  Ronald S. Rubin 
 - 7th ed. 
 - New Delhi :  c1987.   Prentice Hall of India Private Limited, 
 - xvii, 683 p.   ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>81-203-0484-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 / LUM