Ralph E. Mason <br/>
Marketing Practice & Principles 
Ralph E. Mason 
 - 5th 
 - New Yeork  Mc Graw Hill  1995 
 - [xx] , 588p . :  Graph ; 26cm . 
<br/><br/> Includes Index . 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8