TY  - BOOK
AU  - Lots Scbueltes Farese
AU  - Lots Scbueltes Farese
TI  - Marketing Essentials
SN  - 0-02-640602-0
U1  - 658.8/FAM 
PY  - 1997///
CY  - New Yeork
PB  - Mc Graw Hill
KW  - Marketing
N1  - Includes Glossary and Index
ER  -