Lots Scbueltes Farese Marketing Essentials Lots Scbueltes Farese - New Yeork Mc Graw Hill 1997 - [xx] , 620p . : ill , Graph ; 28 cm . Includes Glossary and Index . ISBN: 0-02-640602-0 Subjects--Topical Terms: MarketingMarketing Dewey Class. No.: 658.8/FAM