Pride, William M. <br/>
Marketing : Concepts and strategies  
/ William M. Pride &O. C.  Ferrell 
 - 10th ed. 
 - Chennai:  All India Publisher,  c2000. 
 - xxxii, 666p.:  ills., pics.;  27 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.