Naresh K. Malhotra <br/>
Marketing Research : An Applied Orientation 
Naresh K. Malhotra 
 - 3rd 
 -  Prentic Hall  2011 
 - [xxvii], 948p . :  ill, Table, Graph ; 28cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780136085430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848/ M2948m/ 2011