TY  - BOOK
AU  - David L. Loudon & Albart J. Dalla Bitta
AU  - David L. Loudon & Albart J. Dalla Bitta
TI  - Consumer Behavior : Concepts & Applications
SN  - 0070387672
U1  - 658.8342/ L926c/ 1993 
PY  - 1993///
CY  - New Delhi
PB  - Tata McGraw hill
KW  - Marketing
N1  - Includes Index
ER  -