David L. Loudon & Albart J. Dalla Bitta <br/>
Consumer Behavior : Concepts & Applications: 
David L. Loudon & Albart J. Dalla Bitta 
 - 4th 
 - New Delhi  Tata McGraw hill  c1993 
 - [xxiii], 788p. :  ill. Graph, Table ; 25cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342/ L926c/ 1993