TY  - BOOK
AU  - William F.Arens
AU  - William F.Arens
TI  - Contemporary Advertising
SN  - 0-256-18257-4
U1  - 659.1/ARC 
PY  - 1982///
CY  - Boston
PB  - McGraw hill
KW  - Marketing
N1  - Includes Index
ER  -