TY  - BOOK
AU  - J. Paual Peter & J. H. Donnelly
AU  - J. Paual Peter & J. H. Donnelly
TI  - Marketing management
SN  - 0256226334
U1  - 658.8/ P4412m/ 1998 
PY  - 1998///
CY  - Boston
PB  - Irwin 
KW  - Marketing
N1  - Includes Index
ER  -