J. Paual Peter & J. H. Donnelly <br/>
Marketing management: 
J. Paual Peter & J. H. Donnelly 
 - 5th 
 - Boston  Irwin   c1998 
 - [xvi], 944p.:  ill, Graph, Chart; 23cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0256226334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ P4412m/ 1998