TY  - BOOK
AU  - G. E. Beleh & M. A. Belch
AU  - G. E. Beleh & M. A. Belch
TI  - Advertising & Promotion: an integrated marketing communication perspective
SN  - 0-256-21899-4
U1  - 651.1/BEA 
PY  - 1998///
CY  - Boston
PB  - McGraw hill
KW  - Marketing
N1  - Includes Index
ER  -