G. E. Beleh & M. A. Belch <br/>
Advertising & Promotion: an integrated marketing communication perspective 
G. E. Beleh & M. A. Belch 
 - 4th 
 - Boston  McGraw hill  1998 
 - [xxii] , 762p . :  Graph ; 28cm . 
<br/><br/> Includes Index . 
<br/><br/><label>ISBN: </label>0-256-21899-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>651.1/BEA