TY  - BOOK
AU  - Philip Kotler & Grey Armstrong
AU  - Philip Kotler & Grey Armstrong
TI  - Principles of marketing
SN  - 81-203-1077-2
U1  - 658.8/KOP 
PY  - 1997///
CY  - New Delhi
PB  - Prentice hall
KW  - Marketing
N1  - Includes Index
ER  -