Philip Kotler & Grey Armstrong <br/>
Principles of marketing 
Philip Kotler & Grey Armstrong 
 - 7th 
 - New Delhi  Prentice hall  1997 
 - xvii , 712p . :  ill . Graph, Table ; 28cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>81-203-1077-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/KOP