TY  - BOOK
AU  -  Kotlar, Philip
AU  - Philip Kotlar
TI  - Marketing management
SN  - 0130336297
U1  - 658.8/ K8487m/ 2003 
PY  - 2003///
CY  - New Delhi
PB  - Prentice hall
KW  - Marketing
N1  - includes index; Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Shaping the Market Offering, Managing and Delivering Marketing Programs
ER  -