Kotlar, Philip <br/>
Marketing management: 
Philip Kotlar 
 - 11th 
 - New Delhi:  Prentice hall,  c2003. 
 - [xxix], 706 p. :   ills. pics, figs ;  23cm. 
<br/><br/> includes index. 
<br/><br/>Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Shaping the Market Offering, Managing and Delivering Marketing Programs 
<br/><br/><label>ISBN: </label>0130336297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K8487m/ 2003