Service Marketing: The Indian Context /
By: Srinivasan, R
Material type: 
TextLanguage: English Publisher: Delhi: PHI Learning Private Limited, c2023Edition: 4th edDescription: xvi, 283 p. : 24 cmISBN: 9788120350342Subject(s): MarketingDDC classification: 658.854/ Sr34s/ 2023 Online resources: Download
Contents:
Understanding Services, Service and Economy of a country, Issue in Marketing of Services, Consumer Decision Process and Ethical Issues, Service Delivery Process
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.854/ Sr34s/ 2023 (Browse shelf) | C-1 | Not For Loan | BUBTL-200329960 | ||
|
Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.854/ Sr34s/ 2023 (Browse shelf) | C-2 | Not For Loan | BUBTL-200329961 |
Total holds: 0
Includes Index
Understanding Services, Service and Economy of a country, Issue in Marketing of Services, Consumer Decision Process and Ethical Issues, Service Delivery Process
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