Marketing Management: concepts, cases challenges and trends / M. Govindarajan
By: Govindarajan, M
Material type: 
TextLanguage: English Publisher: Delhi: PHI Learning Private Limited, c2022Edition: 2nd edDescription: xviii, 312 p.: 24 cmISBN: 9788120332591Subject(s): MarketingDDC classification: 658.8/ G7472m/ 2022 Online resources: Download
Contents:
Marketing Management, Understanding the Basics of Marketing, Classification of Goods, Customers and Markets, Consumer Buying Behaviour, Market Segmentation, Product Pricing
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ G7472m/ 2022 (Browse shelf) | C-1 | Not For Loan | BUBTL-200329944 | ||
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Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ G7472m/ 2022 (Browse shelf) | C-2 | Not For Loan | BUBTL-200329945 |
Total holds: 0
Browsing Bangladesh University of Business and Technology Library shelves, Shelving location: Marketing Stacks, Collection: Non-fiction Close shelf browser
| No cover image available | No cover image available | |||||||
| 658.8/ G4432r/ 2022 Retail Management : Text and Cases | 658.8/ G4432r/ 2022 Retail Management : Text and Cases | 658.8/ G7472m/ 2022 Marketing Management: concepts, cases challenges and trends / | 658.8/ G7472m/ 2022 Marketing Management: concepts, cases challenges and trends / | 658.8 H6751s Services Marketing | 658.8 H6751s Services Marketing | 658.8/HAM Great Ideas for Teaching Marketing |
Includes Index
Marketing Management, Understanding the Basics of Marketing, Classification of Goods, Customers and Markets, Consumer Buying Behaviour, Market Segmentation, Product Pricing
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