Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / Arunangshu Giri, Pradip Paul
Material type:
TextLanguage: English Publisher: Delhi: PHI Learning Private Limited, c2023Edition: 1st edDescription: xii, 256 p. ; 24 cmISBN: 9789390544172Subject(s): Marketing
Contents:
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics, Descriptive statistics and graphical presentation of marketing data, Understanding consumer behavior
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ G4432a/ 2023 (Browse shelf) | C-1 | Not For Loan | BUBTL-200329958 | ||
Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ G4432a/ 2023 (Browse shelf) | C-2 | Not For Loan | BUBTL-200329959 |
Total holds: 0
Browsing Bangladesh University of Business and Technology Library shelves, Shelving location: Marketing Stacks, Collection: Non-fiction Close shelf browser
| 658.8 / Ev151m Marketing / | 658.8/FAM Marketing Essentials | 658.8/ G4432a/ 2023 Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / | 658.8/ G4432a/ 2023 Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / | 658.8/ G4432r/ 2022 Retail Management : Text and Cases | 658.8/ G4432r/ 2022 Retail Management : Text and Cases | 658.8/ G7472m/ 2022 Marketing Management: concepts, cases challenges and trends / |
Includes index
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics, Descriptive statistics and graphical presentation of marketing data, Understanding consumer behavior

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