Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: 
TextLanguage: English Edition: 7th edDescription: xxxvi, 582 p. : ills. ; 24 cmISBN: 9789353160777Subject(s): MarketingDDC classification: 658.8/ Z372s/ 2019 Online resources: Download
Contents:
Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ Z372s/ 2019 (Browse shelf) | C-1 | Available | BUBTL-200329728 |
Total holds: 0
Browsing Bangladesh University of Business and Technology Library shelves, Shelving location: Marketing Stacks, Collection: Non-fiction Close shelf browser
| No cover image available | No cover image available | |||||||
| 658.8/WRS Service Marketing : An Active Learning Resource Guide | 658.8 Z372s Services Marketing / | 658.8/ Z372s/ 2011 Services Marketing: | 658.8/ Z372s/ 2019 Services marketing : integrating customer focus across the firm / | 658.8002855369/CHB Brandmaps/The Competitive Marketing Strategy Game | 658.800285574/NAD Data Base Marketing | 658.8007/BOM Marketing Research Text and Cases |
Includes Index
Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
Marketing
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